SMS Vouchers a Hit with Hairfree

Background

Hairfree Plus Pty Ltd runs Australia’s largest laser hair removal specialist centres. The group operates nationwide, with a mix of company-owned and licensee-run centres. Much of the marketing is centralised and one of the key strategies is to use redeemable vouchers to get people booking.

Campaign Strategy

Hairfree decided to embrace the convenience of SMS marketing to distribute vouchers by text message. The vouchers were promoted for a month on the www.hairfreeplus.com.au home page, print ads in a Melbourne newspaper, and through a Melbourne radio ad campaign.

Home Page:	Print Ad:

Results

Across the 1 month campaign, in addition to the 1-300 number callers and the web site traffic generated by the advertising, there were also over 640 text vouchers distributed.

In their own words...

“We got a very good result”, says Hairfree company owner David Ginges. “Set up was easy and it worked well across all media, so we look forward to using the service going forward.”

Conclusion

SMS vouchers are a convenient and easy way to get vouchers into consumers’ hands. They extend interest generated by one media (e.g. radio) out into people’s mobiles, which means consumers can click the live 1300 number or the web link in the text message in their own time to find out more, book and buy the service. The ‘limited time’ offer in the SMS is a powerful call-to-action ensuring ad campaigns generate ROI.

Contact TXT2GET on 1800 8982438 (txt2get), go to www.txt2get.com.au or email mobi@txt2get.com.au for assistance in setting up an SMS mobile marketing campaign.