Australian SMS Marketing Case Studies
TXT2GET’s sms marketing service can be used by every industry to increase the response rate to advertising, build databases and sales leads, measure ads and interact with your prospective customers and audiences.
Over time, we will be building an archive of case studies and advertising creative here, similar to the TXT2GET New Zealand service.
Many of those New Zealand insights and examples will be relevant to Australian companies, as many companies that operate in Australia are using the NZ service, including Westpac, Ernst & Young, First National, Ray White and TelstraClear.
See also how mobile marketing is being used by UK advertisers.
You will find a range of creative text marketing campaigns and case studies below. Please bear in mind that some of the campaigns are not currently live.
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Client: Hairfree
Hairfree Plus Pty Ltd runs Australia’s largest laser hair removal specialist centres and decided to embrace SMS Marketing to distribute vouchers for their services.
Feedback from David Ginges, Company Owner:
"We got a very good response. Set up was easy and it worked well across all media, so we look forward to using the service going forward."
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Client: Brisbane Boat Show
The 50th Brisbane Boat Show was held on the 26th – 29th August 2010, it brought together every aspect of the Queensland marine industry at the Brisbane Exhibition and Convention Centre on Brisbane’s Southbank.
Feedback from Nicholle Smith, Marketing Officer Marine Queensland:
“TXT2GET was so easy to set up and use and the constant reporting is fantastic.”
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Client: LESS
Low Energy Supplies and Services (LESS) is an Australian company that aims to help customers save money and energy with its energy saving products. They incorporated SMS competition campaign to their advertising to include the number of customer interaction
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Client: 2UE
2UE is a leading Sydney talkback radio station, and decided to use SMS marketing to give away 2 $1,600 worth of Hunter Valley escapes.
Feedback from Rebecca Coleman, Promotions Manager:
“TXT2GET has proven to be the most effective and efficient way for radio listeners and newspaper readers to respond to promotions and advertising..."
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Client: The Shade Guys
The Shade Guys manufactures custom indoor and outdoor shade, and decided to combine SMS marketing keyword to their radio advertising to measure response and create sales leads.
Feedback from Aldred Russon:
"Without TXT2GET we would have just continued as we were, not making changes to the ad and not knowing that he ad wasn't working."
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Client: Clinic Aesthetic
Clinic Aesthetic is a day clinic that provides non-surgical procedures and natural skin care products. To raise awareness of their services, Clinic Aesthetic incorporated SMS marketing to their radio ad.
Feedback from Carolyn Ingram, Business Manager:
"I found that TXT2GET proved to be a true and concise way of tracking an advertising campaign as well as accessing the immediate call to action..."
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Client: Spicers Wealth Management
The investment advisers (www.spicers.co.nz) used TXT2GET keyword ‘tax’ across a talk back radio campaign to promote registrations for a tax/investment advice paper. 3 times more people texted to get it than called the 0800 number and 2 times more texted than went to the web site. A total of 550 leads were generated – 307 through TXT2GET. The campaign demonstrated that ‘investment age’ people will text to get information.
Feedback from Gemma Ede, Marketing Specialist, Spicers:
"The text channel produced a huge amount of responses – driven by the radio. We have a daily system in place for following up leads, designed to work in with our daily call centre reports etc. However, with the TXT2GET channel I was able to go in whenever I liked and could monitor responses straight after a radio ad had aired, this was really helpful in the testing phase and also quite exciting!"
View the video interview with Gemma
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Client: Black + White
The mobile telco (www.bw.co.nz) uses TXT2GET extensively across radio, TV and print. It has been so successful, it has dropped the 0800 number and web site from ads, and only uses the text keyword ‘black’ as the response mechanism. This results in higher response rate, particularly in the evening/night when people are reluctant to call or go to web sites. It allows the company to tweak creative and placement to get best results. 27,000 leads to date have been received.
Feedback from Johnathan Eele, CEO, Black+White
"It’s been going incredibly well for us. The bit that we like about TXT2GET since using it for about 4 months is the ability to measure our advertising, and that has allowed us to really tweak our creative, tweak our placements. I’d highly recommend TXT2GET to other business owners. It has turned around our ability to track our return on investment."
View the video interview with Johnathan
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Client: New Zealand Fire Service
The New Zealand Fire Service (NZFS) ran a recruitment drive for new fire fighters and volunteers. It wanted to get people along to demonstration days that they could take part in. It advertised across radio using the keyword ‘fire’. NZFS received 911 responses.
Feedback from David Utumapu, Recruitment Manager NZ Fire Service:
"I had considered TXT responses before but was turned off ever using because of the cost. When Laura from the Radio Network presented me with an option to use a TXT response in my ads that cost a mere $250 for the month I jumped at the chance and the results speak for themselves. Thanks TXT2GET, I’ve got more recruitment campaigns in the not too distant future and will definitely be reactivating my TXT campaigns."
Feedback from Laura Noblejas, A/c Manager, The Radio Network:
"I am so glad I talked David into running a TXT2GET TXT response in the ad we created. It gave us measurability and justified his investment with The Radio Network. It backed up our statement that we deliver result driven advertising solutions and the TXT response was the tool to give us that measurability."
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